To sell is to seduce

“It’s a dangerously clever game of seduction, designed to create intimacy and manufacture feelings which we hold precious.”

sexy packshot

Treating sales as a mere exchange of commodity for money is the same as treating sex only as a mean to an orgasm instead of play of creating and fulfilling a desire. You want to seduce and play. Get the other party excited. Make the banal meaningful. And, as consumers, we love to be seduced. We enjoy giving in to the perverse guilty pleasures of spending our money. We shamelessly enjoy unleashing our voyeurism on sexy pack shots. Gloating over its exposed features. Getting turned on by our fantasies imagine ourselves with the product. Being told everything we want to hear. Until the teasing becomes unbearable and we unleash our wallets. Sure sometimes we go for an impulsive, irrational decision of just doing it. Mostly with what we don’t really treasure, but need at that point. However most of the times we prefer taking our time to enjoy the act in its full extent.

It’s a dangerously clever game of seduction, designed to create intimacy and manufacture feelings that we hold precious. We end up purchasing products we engage with, not merely for the carnal pleasures they promise, but also because we form an emotional bond with them. Through play we embrace their introduction, unknowingly learn a great deal about them and open ourselves for an emotional relationship. This intimacy is not just the most powerful sales catalyst but also the foundation for retention. When we understand the product — its origins, history, characteristics, values etc. — we feel comfortable enough to trust it, rely on it and sometimes even forgive its shortcomings.

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