On Sustainable Growth

Inspiring approach to leveraging sustainable growth through empathic product design. From a former product lead for growth and relevance at Twitter.

“We dug in and tried to learn what the “aha” moment was for a new user and then rebuilt our entire new user experience to engineer that more quickly. It turned out that if you manually selected and followed at least 5-10 Twitter accounts in your first day on Twitter, you were much more likely to become a long term user, since you had chosen things that interested you. And if we helped someone you know follow you back, then even better. As we kept tweaking the features to focus on helping users achieve these things, our retention dramatically rose.”

From “What is “Growth Hacking” really?” by Josh Elman

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