Year: 2011–present
Production: Natan Nikolič Design
Role: concept (with Matjaž Korošec and Miha Hribar), product design, creative direction, copywriting, marketing, management, customer support

EDITORIAL is a responsive WordPress theme that empowers small publication teams, independent journalists and creative bloggers. It allows them to establish a professional digital magazine without technical skills or big budgets and provides powerful features and tools to make their daily work easier.

Visit editorialtemplate.com | Read about the process and results

Year: July - December 2012
Production: Natan Nikolic Design
Role: market research, functionality specifications, service design, user interface design, user experience, post-launch optimisation, marketing consultancy

After attracting some of the biggest IT investors in Europe this London based startup needed a solid strategy to quickly and efficiently turn their prototype into a polished SaaS web application. I worked closely with the company founders and D·Labs development team to set a clear vision for the project, define functionality that would add a clear value for both patients and clinics, simplify service processes and design a user interface optimised for all personal computing devices and search engines.

Visit toothpick.com

Year: November 2011 - May 2012
Production: Natan Nikolic Design
Role: market research, analysis, functionality specifications, service design, user interface design, post-launch optimisation, marketing consultancy

A London based startup company described by Techcrunch as the "Skype of currency exchange" was struggling with a big drop off rate and distrust by the new users. I worked closely with the founders and engineers on the service redesign in order to make the transfer process more clear and easy to use, improve the overall transparency, optimise conversion and retention rates as well as efficiency of customer service channels.

Visit transferwise.com